For any station that wants to take advantage of Twitter, you need to provide a simple yet robust way for listeners to discover and follow your talent. LiveIntent does this by creating a follow widget on your site that gives your users a simple way to follow, while also keeping them on-site and engaged. Where media "Twitter follows" used to take multiple clicks and multiple visits to twitter.com, now a station can provide this through one simple interface.

LiveIntent also provides an intelligent recommendation engine, so that a pop station may not only recommend that your talent be followed, but also include the Twitter accounts of Lady Gaga or other artists. This turns your station into a social media engine, providing an easy way to not just follow your talent, but also to discover relevant celebrities and local people to follow.