TRITON DIGITAL MEDIA EXTENDS SOCIAL MEDIA TOOLSET WITH CELLSPIN PARTNERSHIP

CellSpin’s Social Media Hub Brings Total Social Media Experience To Station Websites

LOS ANGELES, CA — September 15, 2010 — Triton Digital (www.tritondigitalmedia.com), provider of digital applications, services and content to the radio industry, and CellSpin (www.cellpsin.net), the leading user-generated content platform for the social web, announced a sales and marketing partnership today. CellSpin’s new real-time "Social Media Hub" product will be added to the suite of Triton Social tools and services.

As social media is becoming increasingly important to the radio sector, making sense of it all for stations and listeners has become critical. CellSpin's Social Media Hub brings all of a station's touchpoints across social media—from Facebook to Youtube to Twitter—together on the station's own site, providing a contextual snapshot of everything social that is going on across the web with the station, all in one spot.

Because the CellSpin Social Media Hub is part of a station's own website, it allows radio companies to better monetize their social media efforts. Everything from sponsorship to display can now be monetized via social media. You can even create a spot for advertisers within your activity stream, providing state-of-the-art product placement.
     
 “The ability we give our customers to embed a robust, seamless social networking experience into their own websites, enabling them to make their website the center of their social graph - and successfully monetize their social network, is a capability that all media companies have been searching for,” said Bobby Singh, CEO of CellSpin. “Radio stations have wanted an easy, intuitive way to both aggregate and disseminate their social media content, in real-time, to and from a station’s website for the benefit of their fans and listeners. Our partnership with Triton Digital will give radio stations the ability to do all of this quickly and easily.”
     
 “Triton has committed substantial resources to bring social media to radio and to bring radio to social media,” said Triton COO Mike Agovino. “Our partnership with CellSpin and their groundbreaking social media hub is another important piece of the comprehensive social media solution that Triton continues to develop for radio.”
     
About CellSpin
CellSpin provides a suite of mobile and web social networking applications for online media companies, including the Real Time Social Media Hub product that combines multiple media streams from all major social media sites in one location on a customer’s website in real time. The mobile blogging applications enable the instant sharing and publishing of all types of content (audio, video, photo, text) to any website or social media platform from any device – including native custom apps for all smart phones worldwide.  Founded in 2006, CellSpin is based in San Jose, CA. For more information, please send an e-mail to info@cellspin.net or visit www.cellspin.net .
     
About Triton Media Group, LLC
Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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