TRITON DIGITAL AND DEAL CURRENT PARTNER TO BRING E-COMMERCE OPPORTUNITIES TO TRITON AFFILIATES

More than 750 Media Brands Empowered with “Daily Deals” to Increase Listener Engagement

Los Angeles, CA — January 10, 2011 — Triton Digital Media’s Loyalty Division, the leading provider of digital tools, services and content to the media industry, announced today that it has partnered with Deal Current to power “Daily Deals” and group-based selling for its more than 750 media clients. Deal Current, the nation’s fastest growing private label daily deal software company, offers a robust suite of hosted social commerce solutions and sales force training tools for media publishers who want to implement their own revenue-generating daily deal platform.

Daily Deals is available now. The Service is available under a revenue-share model with varying splits depending on the service level needs of the client. Some options allow the client and their advertiser to keep over 94 percent of revenue generated by consumers purchasing discounted local offers. Offers from other sources will be available to generate additional revenue for clients of the service.

For Triton, Daily Deals and Group Buying capabilities add more compelling features in an already comprehensive tool set offered to clients. Deal Current daily deal software is an optional part of StickyFish, a points-based loyalty program that rewards broadcasters’ audiences for supporting the station and advertisers; and Fan Club, the audience home base which connects users to contests, surveys, games and other exclusive, member-only content. Stations making use of these features keep the vast majority of revenue generated from local advertisers who participate in the program.

“Given that the segment is now generating more than $1billion in revenue, local media companies want and need to offer their clients Daily Deal and group-based purchasing solutions. But this space has been overrun with unstable startup companies that know nothing about traditional media and have absurd expectations about how much they deserve to keep of each dollar transacted,” said Chris Bell, president of Triton’s Loyalty Division. “Every startup in this space is trying to build their entire business around licensing this technology, which drives the need to charge very high rates.”

Jimmy Hendricks, Co-Founder and CEO of San Diego-based Deal Current added, “Deal Current has teamed with Triton Loyalty to redefine the economics of Daily Deal and Group Buying technology and services. This partnership will lay a foundation for greater innovation and technological efficiency.”

About Deal Current
Deal Current, the nation’s fastest growing private label daily deal software company, offers a suite of hosted social commerce solutions and sales force training tools for media publishers who want to implement their own daily deal platform in 30 days or less. The company has achieved rapid market penetration in 66 cities serving respected media leaders including American Consolidated Media, Journal Broadcast Group, and Buffalo News. Visit: www.dealcurrent.com.

About Triton Digital Media
Triton Digital is a technology company providing the software and service to take traditional media digital. Triton Digital provides technical infrastructure, media players, database applications, and data products to power media clients around the globe spanning the video-audio-mobile-print spectrum. Triton Media has offices globally and is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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