Triton Digital Media Acquires Loyalty Marketing Company Enticent
Enticent Joins Mass 2 One Media to Maximize Engagement and Revenue Opportunity for Affiliates

Los Angeles, CA, August 18, 2009 - Triton Digital, the largest provider of digital services to the radio industry with over 4300 affiliations and the digital operating unit of Triton Media Group, today announced that it expanded its presence in the loyalty marketing space by acquiring Enticent, Inc. Enticent and Triton’s Mass2One Media will combine to form a new Triton Digital operating unit, Triton Loyalty.

“In creating Triton Loyalty we’re blending the very best technology, experience and thought leadership in the field of loyalty marketing. The enhanced Triton Loyalty will offer a full complement of innovative products designed to enable mass media’s transformation into a vital one-to-one audience engagement and marketing vehicle,” said Mike Agovino, Chief Operating Officer of Triton Media.

Triton Loyalty’s leadership team will include President Chris Bell (formerly of Enticent), EVP of Operations Mike Becker (formerly of Enticent) and EVP of Audience Engagement Tracy Johnson (formerly of Mass2One).
“Triton’s commitment to traditional media’s digital future is unmatched,” said Bell. “We are thrilled be part of such a world class organization and can't wait to provide our affiliates with the full complement of Triton’s products and services.”

“We’re focused on helping the industry prevail in the digital space,” added Johnson. “Our tools are delivering as much as five percent of stations’ overall revenues and often account for 70 percent or more of their web traffic. The Enticent acquisition allows us to take this to an entirely new level.”
“While we clearly have the best products in the market today,” Becker said, “we will continue to innovate and deliver products that fundamentally redefine the way traditional media interacts with its audience and creates value for advertisers.”

About Triton Media Group, LLC:
Triton Media Group, LLC, is the leading supplier of digital products and services to the media industry .Its Triton Digital division supports more than 4,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

About Enticent, Inc.
Enticent is a leading provider of turn-key database, email, and loyalty marketing programs to media companies. Deployed by over 300 leading media brands, Enticent products are used to increase ratings and web traffic while driving audience database growth and generating direct response for advertisers. Enticent clients include media properties owned by Clear Channel, CBS Radio, Entercom, Comcast, Belo, Citadel, Tribune, and many others.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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