Radio One Connects with Listeners Using Triton Loyalty Solutions

Urban Market Radio Broadcasting Company Engages Audience, Delivers Highly Targeted Advertising with Triton Digital Media

Los Angeles, CA - December 15, 2010 – Triton Digital Media (www.tritondigitalmedia.com), the leading provider of digital tools, services and content to the media industry, today announced that urban market radio broadcasting company, Radio One, has selected Triton Loyalty to better engage and interact with listeners online. As a result of this deep engagement and interactivity, Radio One plans to offer targeted advertising messages to a precise, loyal audience, creating a welcoming environment for advertisers’ messages through the stations and their websites.

Triton Loyalty is the leading provider of turn-key database, email, and loyalty marketing programs to media companies. Deployed by over 600 leading media brands, Triton Loyalty products are used to increase ratings and web traffic while driving audience database growth and generating direct response for advertisers.

Radio One is currently rolling out Triton Digital Media’s Loyalty solutions across its portfolio of stations, with full implementation expected to be completed in January 2011. The broadcasting company will employ a number of Triton Loyalty tools including contesting, mobile, survey/research tools, the direct mail engine and analytics.

“Using the Triton Loyalty platform affords us a more efficient and better targeted opportunity for our clients to extend their marketing message to our audience,” said Dan Shelley, General Manager, Digital at Radio One. “Both on air and online, we’re creating an interactive community to engage and excite both our audience and our advertisers.”

“Determining how to best target and engage with listeners and increase web traffic is a challenge for every radio station,” said Chris Bell, President of Triton Loyalty. “In selecting Triton Loyalty, Radio One has the tools it needs to build loyalty databases, remarket and deliver relevant messages to a highly targeted group of loyal listeners – creating multiple opportunities to boost revenue.”

About Radio One, Inc.
Radio One, Inc. (www.radio-one.com) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning 53 broadcast stations located in 16 urban markets in the United States. As a part of its core broadcasting business, Radio One operates syndicated programming including the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother's "Spirit" program, Bishop T.D. Jakes' "Empowering Moments", the Reverend Al Sharpton Show, and the Warren Ballentine Show. The Company also owns a controlling interest in Reach Media, Inc. (www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One (www.interactiveone.com), an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful, Community Connect Inc. (www.communityconnect.com), an online social networking company, which operates a number of branded websites, including BlackPlanet, MiGente, and Asian Avenue and an interest in TV One, LLC (www.tvoneonline.com), a cable/satellite network programming primarily to African-Americans.

About Triton Digital Media
Triton Digital is a technology company providing the software and service to take traditional media digital. Triton Digital provides technical infrastructure, media players, database applications, and data products to power media clients around the globe spanning the video-audio-mobile-print spectrum. Triton Media has offices globally and is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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