Triton Digital Media Launches Triton Engagement Labs to Maximize Audience Loyalty

Testing Ground for Online Engagement Shows Positive Results for Broadcasters

Los Angeles, CA — January 24, 2011 — Triton Digital Media (www.tritondigitalmedia.com), the leading provider of digital tools, services and content to the media industry, today announced that it has launched Triton Engagement Labs, a testing ground for innovative audio applications and online integration that broadcasters can use to maximize listener engagement and advertiser revenue. The new testing facility will identify driving factors which influence audience engagement both on-air and online. By directly measuring the effect that promotions and initiatives have on listenership, Triton is able to tailor programs more closely to the individual needs of its clients.

Triton Engagement Labs is currently working with a number of radio stations to measure the influence of different contests, clubs and prizes on response rates and the continued loyalty of a station’s audience. By integrating on-air and online promotions, stations are able to better measure engagement and customize promotions and offers to their loyal listeners.

Among the first group of stations participating in the Engagement Labs is Cat Country, WCTK in Providence. WCTK launched its “Cat Pack” listener club in mid 2010, and in October the station signed on with the Engagement Labs to test a number of new promotions ranging from concert ticket giveaways to music polls. That month, WCTK experienced a 310 percent increase in Cat Pack registrations (compared to the average for the two months prior), a 63 percent increase in page views on its website and a 53 percent increase in unique member participation.

“In today’s world, where audiences have so many choices as to how they consume music, loyalty and engagement are more important than ever,” said Bob Walker, Program Director at WCTK. “Using Triton’s online tools improves our measurement and engagement with our listeners, and that’s something that our advertisers benefit from as well.”

“It’s no secret that radio audiences are fragmented. It’s extremely difficult for stations to understand which promotions are working, and exactly how engaged listeners are in different aspects of programming,” said Chris Bell, President of Triton’s Loyalty division. “With Triton Engagement Labs, we’re aiming to deeply connect stations to their listeners, to fully engage and increase loyalty.”

Participation in the Engagement Labs is free for Triton Digital Media clients.

About Triton Digital Media
Triton Digital is a technology company providing the software and service to take traditional media digital. Triton Digital provides technical infrastructure, media players, database applications, and data products to power media clients around the globe spanning the video-audio-mobile-print spectrum. Triton Media has offices globally and is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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